Our Story

Imagine coming home from school every day to the sweet smell of homemade pastries and delicious bakery items…saffron, cinnamon, cardamom, and rose water filled the air and tantalized your senses!

I’m Roya Javaherchi, Co-Founder of Sweet Saffron LLC, (Brand: Dateolate ), and I grew up in a family and a culture where sweet treats were always the primary reason for family and friendly gatherings! Both my grandmothers were incredibly talented bakers and they excelled at making homemade pastries and confections of all kinds!

After high school, I decided to study food science and graduated with a bachelor’s degree in Food Science Engineering. Next, I accepted a position at Golestan-Kayla Company, a well-known producer, manufacturer, and distributor of saffron, tea, dried fruit, nuts, and chocolate.

I’ve always dreamt of owning my own business, and I’m an entrepreneur at heart. With a strong admiration of my “pastry chef grandmothers” and “sweets” childhood memories combined with my new educational experience. I knew that someday I would pursue my dream of owning my own business and one that involved dates or “Nature’s Sweet!” because we always used to have and still have dates at our home since my mom is diabetics.